Invisible Fence of Northeast Ohio donating kits to firefighters of Cleveland Heights

Project Breathe™ Program Gives Back

Invisible Fence® Brand's Project Breathe™ Program donates pet oxygen masks to first responders around the United States to keep pets protected.

Invisible Fence Brand

Published 10/4/2018

Updated 9/30/2026

Why Invisible Fence® Donates Pet Oxygen Masks

When a house catches fire, every second counts - and for the pets inside, those seconds are often the difference between life and death. Most fire departments across the United States arrive on scene without a single piece of equipment designed to treat an animal suffering from smoke inhalation. Standard human oxygen masks can't seal over a pet's snout, making even the most dedicated firefighter limited in what they can do.

That's the gap Project Breathe™ was created to fill. Launched in 2006 by Invisible Fence® Brand, the program donates free, specially designed pet oxygen mask kits to fire departments and eligible first responder organizations across the U.S. and Canada - no cost, no catch.

20 Years. A Milestone Worth Celebrating!

Over the past 20 years, Invisible Fence® Brand has donated over 27,000 masks across the United States. This October, in honor of National Fire Prevention Month and Project Breathe's 20th anniversary, Invisible Fence® Brand is excited to launch a renewed focus on delivering meaningful impact in local communities. With its network of local dealers operating in communities across the country, the brand is uniquely positioned to bring these kits directly to the fire stations that need them most through donation events open to local media, residents, and anyone with a passion for keeping pets safe.

The need has only grown. Each year, an estimated 40,000 pets die in U.S. house fires - the vast majority from smoke inhalation, not flames. Wildfires and structure fires are becoming more frequent and more intense, with smoke now traveling far beyond a fire's origin point. Unlike humans, pets instinctively hide in enclosed spaces during a fire, prolonging their exposure to toxic gases. They need advocates. Project Breathe™ puts equipment in the hands of those advocates.

Why Pet-specific Masks Matter

Human oxygen masks are designed for flat human faces. These masks cannot create a tight seal over an animal's snout, making oxygen delivery ineffective.
The updated PureVent® masks feature a patented tri-vent design that reduces carbon dioxide rebreathing by up to 80% compared to standard masks.
A "no-pull" snout opening makes application faster and easier in high-stress, time-critical situations.
Masks are reusable and available in three sizes, covering pets from kittens and small cats to large-breed dogs.

The 20th Anniversary Celebration Is Already Underway

So far this year, Invisible Fence® Brand dealers have donated kits to thirteen fire departments across six states, with more events scheduled throughout October. Here's a look at the donations that have kicked off the celebration:

Donated by Invisible Fence of Pittsburgh:

Center Twp. Fire Department, 3 kits, Oct 12, 2026

Donated by Invisible Fence of Philadelphia:

Limerick Fire Department, 10 kits, Oct 12, 2026

Donated by Invisible Fence of Michigan:

City of Fenton Fire Department, 1 kit, Oct 15, 2026

Help Bring Project Breathe™ to a community near you.

Click here to learn how to request a kit for your fire department or spread the word in your community.

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Project Breathe™ Program Gives Back