Helping Pets Breathe Easier
Invisible Fence Brand is in the business of saving pets lives and we strongly believe in programs that not only help keep pets safe in their yards, but safe from other hazards like house fires. Although the number of pets that die in fires is not an official statistic kept by the U.S. Fire Administration, industry web sites and sources have cited that an estimated 40,000 to 150,000 pets die each year in fires; most succumbing to smoke inhalation. In most states, emergency responders are not equipped to deal with the crisis because they lack specially designed pet oxygen masks.

To fill this need, Invisible Fence Brand started the Pet Oxygen Mask Donation Program to provide oxygen mask kits to first responders. Each kit includes a small, medium and large mask; fire departments are eligible to receive one kit per station.

How can you help?
Our goal is to ensure that every fire department and rescue unit is equipped with these life saving pet oxygen masks. To date, we have donated more than 1,600 kits to fire stations throughout the US and Canada but we need your help to reach more! To build on our existing donation program, we opened a Donor-Advised Fund with The Fidelity® Charitable Gift Fund (“Gift Fund”) to collect charitable contributions to support organizations and programs that help save pets lives.

Your charitable contribution will be pooled with other donors’ charitable contributions to support The Pet Oxygen Mask Donation Program. Our program works with non-profit organizations to purchase and distribute pet oxygen mask kits to first responders. Please consider making a donation to Project Breathe to support these efforts.

Making a Difference…One Save at a Time
"I just wanted to say I think its great animal rescue masks were donated to our Fire Department. The house across the street from me recently burned down, and though all people and animals were evacuated safely, it does not take a stretch of the imagination to see how those masks would be of great value. Thank you!"
- Community Member

"Thank God they had the masks. They (the dogs) are just like family. I don’t know what I’d do without them. Things can be replaced. Lives can’t, whether they’re animals or people."
- Owner of pets revived with donated masks

"We responded to a house fire and rescued a dog. As we were attacking the fire we applied oxygen through one of the masks you donated. The dog was in critical condition initially, but he is now resting comfortably! Thanks to you, we were able to present a positive outcome to a family who had already sustained some personal losses due to the fire."
- Captain Marsh

"At a fire, you see the grief that people suffer when they lose their pets, and we suffer right along with them."
- Chief Halstead

"The key to any disaster is preparedness. Having the apparatus unique to saving animals is one step in being prepared."
- Chief Van Sparrentek


Invisible Fence Brand does not manufacture or distribute Pet Oxygen Masks. Charitable contributions to the Invisible Fence Brand Foundation Donor-Advised Fund are irrevocable and may be eligible for an income tax deduction. The Fidelity Charitable Gift Fund (“Gift Fund”) is an independent public charity with a donor-advised fund program. The Charitable Gift Fund logo is a service mark of the Trustees of the Fidelity Investments® Charitable Gift Fund. Fidelity and Fidelity Investments are registered service marks of FMR LLC, used by the Gift Fund under license.