Rocket Fuel

Invisible Fence® Brand is in the business of saving pets' lives, and we strongly believe in programs that not only help keep pets safe in their yards, but safe from other hazards like house fires. Although the number of pets that die in fires is not an official statistic kept by the U.S. Fire Administration, industry web sites and sources have cited that an estimated 40,000 to 150,000 pets die each year in fires; most succumbing to smoke inhalation. In most states, emergency responders are not equipped to deal with the crisis because they lack specially designed pet oxygen masks.

To fill this need, Invisible Fence® Brand started the Pet Oxygen Mask Donation Program to provide oxygen mask kits to first responders. Each kit includes a small, medium, and large mask; fire departments are eligible to receive one kit per station.

project breathe gives back

how can you help?

Watch our Project Breathe videoOur goal is to ensure that every fire department and rescue unit is equipped with these life-saving pet oxygen masks. To date, we have donated more than 10,000 masks to fire stations throughout the U.S. and Canada but we need your help to reach more! To build on our existing donation program, we opened a Donor-Advised Fund with The Fidelity® Charitable Gift Fund ("Gift Fund") to collect charitable contributions to support organizations and programs that help save pets' lives.

Your charitable contribution will be pooled with other donors' charitable contributions to support The Pet Oxygen Mask Donation Program. Our program works with non-profit organizations to purchase and distribute pet oxygen mask kits to first responders. Please consider making a donation to Project Breathe to support these efforts.

Making a Difference…One Save at a Time

I try to save dogs, but that night Project Breathe™ and Gainesville Fire Rescue saved mine. People ask me how I’ve been able to cope with so much loss and the great difficulty that followed. I tell them it’s not so bad, I have my dogs.- Chris Carney (Read a letter written by Chris Carney after his dogs were saved from a house fire)



I just wanted to say I think it's great animal rescue masks were donated to our Fire Department. The house across the street from me recently burned down, and though all people and animals were evacuated safely, it does not take a stretch of the imagination to see how those masks would be of great value. Thank you!- Community Member

Thank God they had the masks. They (the dogs) are just like family. I don't know what I'd do without them. Things can be replaced. Lives can't, whether they're animals or people.- Owner of pets revived with donated masks


Invisible Fence® Brand does not manufacture or distribute Pet Oxygen Masks. Charitable contributions to the Invisible Fence® Brand Foundation Donor-Advised Fund are irrevocable and may be eligible for an income tax deduction. The Fidelity Charitable Gift Fund (“Gift Fund”) is an independent public charity with a donor-advised fund program. The Charitable Gift Fund logo is a service mark of the Trustees of the Fidelity Investments® Charitable Gift Fund. Fidelity and Fidelity Investments are registered service marks of FMR LLC, used by the Gift Fund under license.

Attention fire chiefs

Click here to request mask donations for your department.

Featured story:

Read a moving letter written by Chris Carney after his dogs were saved from a house fire.


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